It’s no secret that the manufacturing industry is in a state of flux. Traditionally, manufacturers have relied on retailers to sell and distribute products for them. However, because of the rise in digital, retailers have begun the shift from brick and mortar to e-commerce. This shift in strategy leaves manufacturers with the question “Do we sell on someone else’s site or build our own solution to compete?” From our perspective, manufacturers need to identify their own approaches and develop relationships directly with consumers.
As a manufacturer, we’re daring you to join the movement. Take the proactive approach. Grab your marketing strategy by the horns. Meet the demands of the industry changes. Think outside the box. In other words, it’s time to get digital or get left behind.
Not sure how to get started? Check out our infographic to learn how to build a marketing machine that will help reach your goals and embrace the ever-changing landscape.
Interested in learning more about the state of marketing for the manufacturing industry? Download your copy of our white paper to get started today.