Capital One Dev Exchange Spotify Playlist

Capital One Dev Exchange Spotify Playlist

How can a thirty-second Spotify ad incentivize developers to join Capital One on their DevEx platform and build amazing products together?

By engaging targeted listeners within the first five seconds with a solution to a common pain point: muting distractions so they can get to work.

The resulting video spot, written and filmed by Authentic in one day, outperformed Spotify's video marketing benchmarks in and outside the target demographic.

 

 

Related videos...