Capital One SXSW Launch

Capital One SXSW Launch

How does a bank hype the launch of its new developer platform designed to revolutionize APIs?

If you’re Capital One, you work with Authentic to storyboard an original concept—then launch an animated unveil at South by Southwest Interactive (SXSWi) supported by paid and organic promotion.

Developers then respond by adopting the platform and simplifying the way they approach APIs, and the world becomes a better place.

 

 

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